Facebook’s Algorithm Evolution

Facebook’s Algorithm Evolution

Facebook’s algorithm is a secret recipe that determines what users will see in their News Feeds. It is constantly changing, and it’s hard to nail down exactly how it works.

The algorithm takes into account a number of factors including how long you’ve been scrolling on Facebook, how many people have clicked on your content, and whether or not people are interacting with it.

This article will walk you through how Facebook’s algorithm evolves over time and what it means for users so that you can get the most out of the platform. 

Facebook’s Algorithm Timeline

Here’s a breakdown of Facebook’s Algorithm Evolution:


Facebook’s inception.


Launching of Facebook’s News Feed and Status.


March 2009, Facebook introduced filters into its platform. This gave users more control over what they saw on their news feed and allowed them to make a list of certain friends from whom they wanted updates. 

October 2009, The app released a new type of sorting order based on popularity. The update has created some backlash among its users who are used to the previous sorting order.


September 2011, Facebook once again launched a different News Feed algorithm that shows all the relevant popular posts to their users.


August 2013, Facebook introduced another News Feed ranking algorithm update that gives users another chance to see a post they may have missed. Another update involves interaction on the platform; what a user interacts with most will appear more often in their news feed.


August 2014, Facebook eliminated click-bait links and analyzed how much time users spent on the site after clicking a link. If they returned quickly from the link then Facebook considered it a click-bait.


January 2015, Facebook introduced a feature that enables users to report hoax links. If a link is reported by many users, Facebook will reduce its distribution within the platform.

June 2015, Facebook launched the “See First” feature.


January 2016, the app launched an Audience Optimisation Tool that lets publishers set preferences so they can target their audience accordingly.

February 2016, The platform can now analyse the probability a user may interact with a post. This post will be placed at the top of the user’s News Feed.

February 2016, the platform began analysing the probability a user may interact with a post. This post will appear at the top of the user’s News Feed.


March 2017, Facebook weighs its user’s reactions to certain posts on whether or not they will show similar content.


January 2018, Local News Publishers are highly prioritised in the platform’s News Feed.


March 2021, Facebook introduced the “Feed Filter Bar,” which enables users to further tailor their News Feed to what they prefer.


February 2022, Facebook changed the name of its News Feed to Feed to eliminate the assumption that it is mainly for news.

April 2022, the platform’s algorithm was updated to further highlight original content.

June 2022, Facebook continues to improve its algorithm in order to better compete with TikTok.

In conclusion, it is evident that Facebook’s algorithm has improved a lot since its creation. It is also evident that it will continue to improve itself for the convenience of its users. 

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NFTs on Instagram

Integration of NFTs into Instagram

Instagram is a social media platform where you can share your life with the world and connect with others who have similar interests. NFTs have recently become very popular on Instagram and have generated a lot of interest in the community. NFT stands for Non-Fungible Token, and it’s a new form of digital asset that you can buy and sell. You might be wondering what NFTs are and why they’re so popular. We’ll tell you all about it!

What’s an NFT?

An NFT, or non-fungible token, is a digital asset that represents a unique item. It’s not as simple as a coin. An NFT is an electronic representation of an asset, like art or real estate.

NFTs are unique, meaning that each token has a unique value and can’t be exchanged for another token. You can buy one NFT and hold onto it forever—but if you try to exchange your NFT for another one, it won’t work!

NFTs on Instagram

The announcement made by Mark Zuckerberg, the Meta CEO, on March 2022 stated that the company will be launching NFTs on the platform. It means that more people will be able to use NFTs and participate in the crypto ecosystem.

The move is in line with the company’s vision to integrate virtual reality, the metaverse, into its platforms and services. The company said that the launch would help it to fulfill its mission of building an open metaverse that allows people to create, share, and monetise their digital content.

Meta has always been focused on creating and growing its platforms, including Facebook, Instagram, and Messenger. The company believes that these platforms can be used for more than just connecting with friends or family members. They also believe that these platforms can be used for other purposes as well. In fact, they also planned to incorporate NFTs into Facebook.

However, not so long ago, in March of 2023, Instagram announced that they are winding down the development of incorporating NFT features into the platform. Stephanie Kasriel, head of Commerce and Financial Technologies of Meta, said that the NFT features would be disabled in April 2023.

This announcement came only a year after the introduction of NFTs to Instagram. This was supposed to be a big change for the company since they were one of the first social media platforms to incorporate NFTs into their platform.

Kasriel also stated that Meta will be focusing on supporting the platform’s digital creators, people, and businesses. He emphasized that opportunities for creators are their top priority at this time.

We hope you enjoyed this article. If you’re looking for more informative blogs like this one, we highly recommend checking out Get Xpire‘s blog site for more!

Social Media Audience

How to Grow Your Social Media Audience?

Social media has become a way for companies and brands to reach customers. It is also a way for consumers to interact with those brands and make their voices heard. In order to have an effective social media presence, it is important that you have a large following. We have put together some steps that you can take to grow your social media audience in order to get more engagement with your brand.

Tips to Grow Your Social Media Audience

Here are some tips to help you grow your social media audience:

Tip 1: Start small

If you are just getting started with social media marketing, it is important that you start small. You may want to start by creating accounts on the most popular platforms such as Facebook, Instagram, Twitter, and LinkedIn. Once you have these accounts set up and running smoothly, then consider adding other platforms such as Pinterest or Google+.

Tip 2: Create an engaging profile

Your profile is the first thing that people see when they visit your page. Make it interesting by including an engaging header image, fun text describing what makes you unique, and clear call-to-action buttons.

Tip 3: Create engaging content

The key factor in attracting new followers on social media is creating engaging content. You need something that will catch their attention and keep them coming back for more! This could be anything from funny GIFs or memes, images of food/drink/clothing items and more. The possibilities are endless! Just make sure that whatever you choose follows the rules set out by each platform.

Tip 4: Post regularly (but not too often)

Posting regularly will help build awareness about what you do and encourage followers to engage with your content. However, posting too often can be annoying to users who aren’t interested in seeing more than one post per day from any given account, aim for about 1 post every 2 days.

Tip 5: Be consistent

If you’re posting once per day, post at the same time every day so people can come to expect it and look forward to it. If you’re posting once per week, try to post on the same day every week. This will help you build a rhythm and make it easier for people to notice when/if you miss a day or two (which happens!)

Tip 6: Respond to comments and questions from your followers

 It’s important that they feel like they’re being heard by you—and that they know you care enough about them to take the time out of your day (or night) to read what they wrote and reply! If someone asks a question, don’t ignore it! People love knowing that their questions matter enough for you to answer them.

Tip 7: Post content that’s relevant to your audience

If you have a blog, write blog posts about topics related to your business or industry. If you aren’t ready for that yet, post photos and videos of things that people who visit your website might be interested in. For example, if you sell vitamins online, share photos of healthy meals or recipes with hashtags like #eatyourvitamins and #healthyfood.

Tip 8: Use #hashtags 

Hashtags help people discover new content on Instagram and Facebook by grouping posts together under one hashtag so they’re easier to find. You can also use hashtags to start conversations with other businesses or customers using the same hashtag—you never know what kind of connections might come out of it!


When it comes to building an audience on social media, there are a lot of different options. If you’re unsure which one is right for your brand, we suggest trying out a few. You can always change strategies if one doesn’t work for you.

We hope the tips we laid out in this article will be helpful for you in your journey to growing your social media audience.

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Ways to Keep Your Facebook Account Secured

Ways to Keep Your Facebook Account Secured

You’ve probably heard that Facebook is a great way to keep in touch with friends and family, but did you know how to keep your account safe?

Facebook has come a long way since its inception in 2004, and the social media giant has made it its mission to keep users safe and secure. The platform works hard to protect users from malicious attacks and other threats, but there are some things you can do to help them out.

6 Tips on Keeping Your Facebook Account Secured

We all want to make sure that our Facebook accounts are as secure as possible. Here are some tips to keep your account safe from hackers, scammers, and any other troublemakers.

1. Update Your Password Regularly

Passwords are a big target for hackers. That’s why you should update them regularly and make them complex enough that they can’t be guessed by anyone who’s looking at your accounts.

2. Enable Two-Factor Authentication (2FA)

Two-factor authentication is an extra layer of security that adds another step before someone can log in to your account—and it’s definitely something to consider if you’re using a public computer or device where it may be easier for someone else to access your data or settings without your knowledge. 

It will also help protect against internal threats (like employees who might try to use their access privileges to steal information). This means that whenever you log in from a new device, you’ll get a code sent to your phone via text message or email—and you’ll need it to get into your account!

3. Use a Strong Password

Make sure that the passwords you use are strong and unique. It should be at least 8 characters and contain numbers, letters, and special characters. Don’t use your name for a password or anything that’s easy for someone else to guess. Never use the same one for multiple sites, especially if those sites have similar user bases (like Facebook and Twitter). And don’t share these passwords with anyone else either!

4. Be Careful What You Share on Public Posts

Don’t post too much personal information on Facebook. If you feel like you have to share something sensitive—like a photo of your new baby or house renovations—make sure you make it private.

5. Don’t Click on Links From Strangers

Don’t click on links or ads from people you don’t know or trust. They may try to trick you into giving away personal information like credit card numbers or bank account numbers.

6. Don’t Share Too Much Information

You don’t need to tell everyone everything about your life—especially if it’s something personal like an illness or injury that can be used against you later on down the road by cyber criminals trying to steal money from your bank accounts.

If you are into informative blogs like this, you might want to consider browsing Get Xpire‘s blog site for more!

Trending Hashtags to Boost Your Social Reach

Trending Hashtags to Boost Your Social Reach

In this day and age, it’s more important than ever to make sure that your social media reach is as wide as possible. This means you need to harness the power of trending hashtags, which are essential topics that are trending on social media at any given moment.

Trending hashtags allow you to get in front of people who might not have otherwise seen your content. They also help you expand your audience by providing you with a platform to reach people who may be interested in what you have to say but don’t follow you or know about your brand yet.

This can be a great way to improve the reach of your posts, but it’s important to make sure that your content aligns with the theme of the hashtag. If people are using this hashtag to discuss something serious, then it would be inappropriate for you to use it as well.

When you post an image or video, use a trending hashtag that relates to the content you’re posting. You can find these trending hashtags by searching on Twitter or Instagram. For example, if you were posting about sports, then you could use #nfl to try and get in front of more football fans who are interested in that subject area.

Types of Trending Hashtags

Hashtags are a great way to get your content noticed. They make it easier for people who are looking for a specific topic or hashtag to find you, and they help you reach people who might never have seen your content otherwise.

But how do you choose which hashtags to use? How do you decide whether they will help your audience find what they need, or whether they’re just going to annoy them?

Here’s a guide to some of the most popular types of hashtags out there right now:

Niche Hashtags

These are used by people in niche communities, like fitness or travel. They’re great if you’re trying to reach an audience that has very specific interests like #gamingblogger #travelphotographer

Community Hashtags

They’re usually only used by members of a specific community such as #nflfans or #pridecommunity

Location Hashtags

 These tags let users know where someone else is posting from and can also help businesses find customers near them. For example #sydneyoperahouse #australiatravel

Brand/Product Hashtags

 If you have a product line and want customers to find it easily, then creating a hashtag is a great way to endorse them. For example #Adidas #Nike

Services Hashtags

These are used to promote a service or product like #carcleaners #homemaintenance

Day of the Week Hashtags

These are used to highlight a specific day or event that is occurring during that week. For example #SundayFunday #MondayMotivation

Emoji Hashtags

They are very popular because they’re fun and easy to use because they include emojis.

Occasional/Seasonal Hashtags

Hashtags of holiday-related posts like #Halloween or #Christmas.

Phrase Hashtags

These are basically phrase hashtags that connect users to related communities or events like #HappyBirthday or #WednesdayWisdom. 

Acronym Hashtags

These tags use abbreviations instead of spelling out the full word or phrase like #TBT or #OOTD

Trending Hashtags on Some Social Media Platforms

These are the five of the most popular hashtags:


  • #photography
  • #travel
  • #art
  • #tbt
  • #OOTD


  • #subscribe
  • #vlog
  • #viral
  • #music
  • #nurseryrhymes


  • #competition
  • #influencer
  • #influencermarketing
  • #MondayMotivation
  • #trending


  • #selfie
  • #travelphotography
  • #Marketing
  • #Memes
  • #FacebookLive
Ways to Get More Attention on Your Social Media Posts

Ways to Get More Attention on Your Social Media Posts

With all of the noise on social media, it can be hard to stand out. But how exactly do you go about creating attention-grabbing social media posts? We’ve got you covered!

In this article, we’ll walk you through everything you need to know about crafting a post that will get your audience talking.

Tips to Grab More Attention in Your Social Media Posts

The key to grabbing attention in social media is to give your audience something they want.

You must understand who your target audience is and how they consume content. If you can, know what are their interests? What do they like to see on social media? What do they value? These are the kinds of questions that will help you get started.

Once you know what kind of social media posts will resonate with your audience, it’s time to start brainstorming ideas! Make sure your posts are well-written and easy to read so that people aren’t turned off by something too long or difficult to read in one sitting.

Finally, after you’ve planned what to post, it’s time for quality control! Check over everything carefully for any typos or grammatical errors before posting anything publicly online. These kinds of mistakes are easy ways for people to dismiss your account as unprofessional which could hurt business in the long run!

Tips for Creating Posts That Will Catch Your Audience’s Attention

When you’re trying to get people’s attention on social media, there are a few things you should keep in mind.

1. Post Regularly

 If you only post once every few weeks, people will forget about you before they have a chance to see anything new. 

2. Post Quality Content

 Don’t just post links to your own website—that’s boring! Instead, share interesting articles about current events or trends in your industry that are relevant to your audience. 

3. Use Hashtags

 Hashtags make it easier for people who don’t follow you already (and maybe aren’t even looking) to find out what’s happening on your feed without having to search through everything else out there. 

4. Use Engaging Images

 Images are one of the most important elements of a post, so don’t skip them. Make sure that every image you share is worth looking at, or people won’t bother clicking through to read what you have to say. 

5. Adding Some Humor

 There’s no doubt that humor can be a great way to grab the attention of your audience. But it’s important to make sure you’re using it in the right way for your brand. If you’re not sure if humor fits with your brand, ask yourself:

* Is this funny?

* Is it something my customers would find funny?

* Does this add value to the conversation or does it distract from it?

6. Inserting Trigger Words

 Trigger words are words that encourage people to take an action, whether it’s clicking on a link or scrolling down the page. 

Hopefully, these tips will help you get started on creating attention-grabbing social media posts.

But don’t be afraid to experiment! Just make sure to keep an eye on the results of your efforts, and adjust accordingly!

How to improve your social media presence

How to Improve Your Social Media Presence

When it comes to improving your business’s social media presence, there are several steps you can take. With the right strategy and effort, you can create a vibrant and active presence that engages customers and drives meaningful results. Here are some strategies to help boost your social media presence and make the most of this powerful marketing tool:

1. Define Your Social Media Goals

Before you start creating content and engaging with customers on social media, take a step back to define your ultimate goals. Ask yourself why you’re using social media platforms. Determining what you want to achieve will help you create a more effective strategy for reaching those goals.

2. Establish a Presence on the Right Channels

Different social media platforms have different audiences, so it’s important to identify which channels are best suited for your business and its offerings. Choosing the most relevant networks can help you reach your target audience more effectively.

3. Choose Engaging Content Topics

Once you know which social media channels you plan to use, consider what type of content your audience would like to see. Brainstorm creative ways to communicate your message and keep it interesting for your followers. This could include videos, images, and even polls or surveys that encourage engagement.

4. Identify Your Audience

To ensure your content resonates with the right people, take some time to get to know your target audience. Consider their demographic information, interests, and values. With this insight, you can create content tailored to their needs and preferences.

5. Develop a Consistent Schedule

Posting content regularly is essential for maintaining an active presence on social media. Consider creating a content calendar to help you stay on track with your posts and ensure that you are consistently engaging with customers.

6. Monitor the Performance of Your Content

After publishing content, take some time to measure its performance. Review metrics such as likes, comments, and shares to identify which types of content resonate most with your audience. Make adjustments to your content strategy as needed to maximise its effectiveness.

7. Engage with Customers

Social media is more than just a platform for broadcasting messages; it’s also an opportunity to engage with customers directly. Responding quickly to comments, questions, and reviews can help customers feel loyal to your brand and trust it.

By taking the time to define your goals, choose engaging content topics, and identify which social media channels are most suited for your business, you can create a vibrant, active presence that drives meaningful results. With these tips in mind, you’ll be well on your way to improving your social media presence and growing your brand.

How small business benefits from Social Media Influencers

How Small Businesses Benefit from Social Media Influencers

Influencer marketing is considered a form of social media marketing, which is one of the most effective strategies that a small business owner can use. It’s also a great way to promote your company and brand in a cost-effective manner. Through social media influencer marketing, you will find many ways to help your small business grow:

Advantages of Social Media Influencer Marketing for Small Businesses:

Improving Sales

Influencer marketing isn’t just about raising awareness; it can also improve sales. Consumers trust recommendations from people they follow on social media, so if an influencer recommends a certain product or service, they are more likely to buy it themselves. This can lead to increased sales for small businesses that work with influencers who already have large followers.

Building Relationships with Customers

Another benefit of using influencers is that it allows you to build relationships with customers who trust what they say about products and services. If customers feel like they have personal relationships with brands, they are more likely to make purchases from those brands over their competitors.

Generating Leads

Having an account with an influencer can help you generate leads. Not only will the influencer post about your product, but he or she may also tag you in the post so that people are able to find out more about your company and contact information.

Micro-Influencers are Adaptable and Reasonably Priced

Some micro-influencers even offer to work for free if it’s a brand they adore. Many of them put their prices per post as low as $20–$40. Their smaller audiences also make them more receptive to fresh concepts and inventive marketing strategies.

As a small business owner, you know that it can be tough to compete with the big guys. But social media marketing is one way that you can level the playing field.

And when it comes to social media marketing, influencer marketing should be at the top of your list. Why? because it’s effective.

In fact, studies have shown that businesses that use influencer marketing see an average return on investment of $6 for every dollar spent. Not only will influencer marketing help improve your sales and leads, but it will also help build trust with customers, which is essential for any business.

So what are you waiting for? Get started today! And if you need help finding the right influencers for your business, get in touch with us. We’d love to help!

Curating Twitter Ideas to Write Better Content

Twitter can be a great resource for content ideas. By following and engaging with thought leaders in your industry, you can gather information to help you write better content. In this blog post, we’ll explore how to curate Twitter ideas to write better content. We’ll also share some tips on how to use Twitter to find content ideas for your blog. Let’s get started!

Here are some tips for curating Twitter ideas to write better content:

1. Pay attention to relevant hashtags and keyword searches.This will help you see what people are talking about in your industry and give you ideas for content that would be relevant and interesting to your audience.

2. Look at what your industry’s influencers and thought leaders are tweeting about.This can give you insights into the latest trends and conversations happening in your field.

3. Use Twitter lists to organise the people and organisations you want to follow. This can help you keep track of different sources of content ideas and make it easy to find relevant tweets when you’re looking for inspiration.

4. Keep an eye on the Twitter Moments feature to see what’s trending. This can help you find timely topics that people are talking about right now, which could make for great content.

5. Use Twitter search to find old tweets that are still relevant. This can be a great way to come up with evergreen content ideas or find fresh angles on topics that have been covered before.

6. Use Twitter’s advanced search to find tweets from specific people or on particular topics. This can help you zero in on the content you’re looking for and make it easier to find ideas that are relevant to your audience.

7. Keep an eye on Twitter trends to see what’s popular at the moment. This can help you find timely topics that people are talking about right now, which could make for great content.

8. Use Twitter polling to get ideas from your audience directly. This can be a great way to crowdsource ideas for content and get feedback on what people want to see from you.

By following these tips, you can use Twitter as a valuable source of content ideas to help you write better, more relevant content for your audience. Do you have any other tips for curating Twitter ideas? Share them with us in the comments!

Twitter for Business: Everything You Need to Know

As a business owner, you may be wondering if Twitter is right for your business. After all, with so many social media platforms out there, it can be hard to keep up with them all. But don’t worry, we’re here to help. In this article, we’ll give you everything you need to know about Twitter for business.

First things first, let’s start with the basics. Twitter is a social media platform that allows users to share short messages, or “tweets,” with their followers. Tweets can be up to 280 characters long and can include photos, videos, and links.

Users can follow other users and organisations to receive their tweets in their feed, and can also like, retweet, or reply to tweets. Twitter is a great way to connect with customers and followers in real-time and can be used to share news, updates, and promotions.

Now that we’ve covered the basics, let’s dive into how your business can use Twitter:

  • Twitter can be a great way to connect with customers and followers in real-time.
  • You can use Twitter to share news, updates, and promotions with your followers.
  • Twitter can also be used to provide customer service and support.
  • Finally, you can use Twitter to connect with other businesses and industry leaders.

Now that you know all about Twitter for business, it’s time to get started. Creating a Twitter account for your business is easy and only takes a few minutes. Once you’ve created your account, be sure to fill out your profile with information about your business, including your website, logo, and contact information.

Once you’ve set up your account, it’s time to start tweeting. When composing your tweets, be sure to use hashtags, or words or phrases preceded by the “#” symbol, to help users find your tweets. You can also include photos and videos in your tweets to add visual interest.

Finally, don’t forget to interact with other users on Twitter. Reply to other users’ tweets, retweet interesting content, and like or favourite tweets that you enjoy. This will help you build relationships with other users and make your Twitter presence more noticeable.

Now that you know all about Twitter for business, it’s time to get started. Creating a Twitter account for your business is easy and only takes a few minutes. Once you’ve created your account, be sure to fill out your profile with information about your business, including your website, logo, and contact information.

Once you’ve set up your account, it’s time to start tweeting. When composing your tweets, be sure to use hashtags, or words or phrases preceded by the “#” symbol, to help users find your tweets. You can also include photos and videos in your tweets to add visual interest.

Twitter can be a great way to connect with customers and followers in real-time. You can use Twitter to share news, updates, and promotions with your followers. Twitter can also be used to provide customer service and support.